Yetunde Shorters

An ICY Diagnostics Tool For You

Uncover where you stand with your own brand and gain clarity on your next bold move toward a Purposeful Personal Brand®.

Developed by Yetunde Shorters, featuring Culture-Typing™ by Trabian Shorters.

About 7 minutes · 56 questions · Private to you

Before we begin

Welcome. What should I call you?

How it works

Two lenses. Your skill, and your will.

As you answer, you'll notice what's already true about your brand.

Skill

The 4 Stages of Competence

01

Unconscious Incompetence

You don't know what you don't know.

02

Conscious Incompetence

You know what you don't know.

03

Conscious Competence

You're working on it and making progress.

04

Unconscious Competence

It's second nature now.

Will

Culture-Typing™

Created by Trabian Shorters
01

Unnecessary

No will, no skill.

02

Necessary Evil

Some will, low skill.

03

Necessary Good

Strong will, good skill.

04

Strategic Advantage

Strong will, strong skill.

Yes or No. One at a time.

Press Y or N. Arrow keys move back and forward.

A Personal Brand Diagnostic · Yetunde Shorters

, your brand is

What's already strong
    Where you are today

    Your skill stage ·

    Will → Skill →

    One more layer

    Sometimes a brand isn't behind because of skill or will. It's behind because you've grown and your words haven't caught up. That gap has a name: Identity Latency™.

    Take the free Identity Latency Assessment →
    Save and share
    Your brand is more than a tool. It's the reflection of your purpose. Step boldly into your next level.Yetunde